Connect touchpoints
Explore the campaign interactions that contribute to app discovery and acquisition.
RELAYVERO / MOBILE MEASUREMENT01 — 04
Give your signals some direction.
From the first campaign touchpoint to the actions that follow, make mobile data easier to understand and use.
Talk to Relayvero ↗01 / The connection
Signals in context.
Mobile journeys, seen together.
02 / Illustrative event stream
campaign.touchACQUISITION ↗
app.installONBOARDING ↗
account.createdENGAGEMENT ↗
event.completedOUTCOME ↗
Example event names shown for illustration.
03 / The result
↗
Clarity out.
More useful conversations about growth.
/ What we do
Better context for the decisions ahead.
Understand events
Look beyond the install and focus on the in-app actions relevant to your goals.
Bring teams together
Turn a scattered set of signals into a more useful shared picture for product and marketing.
/ A thoughtful setup
Good insight starts with good questions.
Measurement works best when it reflects the way your business operates. Identify the events and perspectives you need before deciding how to bring them together.
// A SIMPLE MEASUREMENT PLAN
01 define your outcomes
02 map relevant touchpoints
03 organise in-app events
04 review and learn
// CONTEXT IS EVERYTHING_
01 define your outcomes
02 map relevant touchpoints
03 organise in-app events
04 review and learn
// CONTEXT IS EVERYTHING_
Let's talk
Let’s connect the dots.
Tell us about your app, your team and the signals you want to understand.
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